Artistic Liberty Studios
Scroll down for project description and strategy. Click each image to enlarge.
Brand Positioning (Brand Deck Excerpts)
About Artistic Liberty Studios:
Artistic Liberty Studios is a small, independent entertainment and media brand that focuses on TTRPG’s (Table Top Role Playing Games) such as D&D.
The brand stands for slow living, building healthy long-term connection with friends and family, and carving out time for analog connection in a digital world.
The founder, AJ, wants to create a cozy, cottage-core inspired alternative to the traditionally hyper-masculine TTRPG world.
About the Artistic Liberties Brand Deck:
Artistic Liberty Studios is preparing to launch a D&D Actual Play series set in an original world.
It stars a cast of professionally trained actors and will be presented on multiple platforms.
The deck itself clarifies:
- Artistic Liberty's positioning and ideal audience
- Brand voice and messaging strategy at a glance
- Brand values
- Artistic Liberty's mission statement
- And a multi-phase business plan that outlines the company's main offers, Patreon strategy, and monetization plans.
Shown above are a few slides that AJ gave me permission to share (the full deck is 17 slides total).
So far the deck has been used to recruit several new cast members and podcast guests. It has also been presented to the core Actual Play cast members.